Carl has the fastest shortcut executing finger guns in the west...or does he?
This social media campaign invited Pop!_OS users to see if they could execute a multiple step challenge and beat Carl's time at the same task.
I oversaw the visual direction of the project, illustrated the title opening and contest informational screens, illustrated and animated Carl (the runner in the orange shirt and CEO of System76) and his two competitors and then delivered assets and collaborated with Adam, our animation guru, to make it all come to life.
This contest allowed fans to interact with the System76 brand, learn new shortcuts to speed up their workflows, and of course, full bragging rights.
I oversaw the visual direction of the project, illustrated the title opening and contest informational screens, illustrated and animated Carl (the runner in the orange shirt and CEO of System76) and his two competitors and then delivered assets and collaborated with Adam, our animation guru, to make it all come to life.
This contest allowed fans to interact with the System76 brand, learn new shortcuts to speed up their workflows, and of course, full bragging rights.
Client: System76
Role: Illustrator, Art Director, Motion Graphics Designer
Animator: Adam Balla
