Gear Up for a New School Year!
System76's 2023 back to school marketing campaign celebrated the pursuit of academic goals and being equipped with the tools to realize those ambitions. Zoe, the brand robot representing exploration and discovery lead the visuals of the campaign. Along side a backpacked Zoe, several academic focuses were chosen to feature in visuals based upon customer personas, including robotics, astronomy, marine biology, bioinformatics, and web development.
The campaign launched with a fresh look to the website that included new UI components to highlight the sale and product categories. Gear Up also included email campaign and socials. To facilitate quick ideation of social posts throughout the sale by other members of the marketing team, easy to use templates were built in Canva. These posts spurred engagement and advertised additional give aways that were added to the sale as it progressed.
Copywriter: Alex Gerber
Developer: Mike Garegnani
UX/UI, Creative Lead: Andreina Keller
Developer: Mike Garegnani
UX/UI, Creative Lead: Andreina Keller
