Build and Take Flight!
System76's Nebula PC case product launched in 2023 and allows enthusiasts and tinkers to build PC that is truly theirs.
The design of the Nebula PC case was based on the innovative technology of the flagship desktop product, Thelio. Being a very different type of product from its sibling, Nebula required its own brand to differentiate from Thelio and System76.
Client: System76
Role: Creative Lead
Role: Creative Lead
Design Rationale
Nebula needed to feel like part of the System76 family of products, yet unique, friendly and approachable. To accomplish this Fira Sans was selected as the font base font, which is also featured in the Thelio and Launch Keyboard brands. Both of the aforementioned brands use all caps so to differentiate Nebula, lowercase was incorporated. Additionally the hard edges of Fira Sans were rounded out to create a softer, amiable vibe.
Nebula also features a space theme which symbolizes the spirit of exploration. This theme was incorporated into the product thru a custom accent only sold on Nebula models as well as in various branding elements.
