Don't call it a comeback.

The Pangolin relaunch campaign kicked off with socials and targeted emails announcing a teaser page where consumers could sign up for early access to buy the laptop before it was available for general release. 

The narrative of the campaign was incredibly fun, explaining what Pangolin was doing during its hiatus (getting swoll) and highlighting all it's new upgraded features (gains). 

Copywriting: Alex Gerber
Photography: Adam Balla
Creative, UX/UI: Andreina Keller
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