The Thelio Maker Accent is a fun accessory that allows Thelio desktop owners to unleash their creativity to create a one of a kind accent for their computer.
With all the System76's marketing team powers combined, we brainstormed, storyboarded and ultimately created two videos that were featured in two different versions of a Weekend Project feature on the website. A homepage feature, social posts and targeted emails drove traffic to the page. Prior to the product launch, I also designed the packaging for the accent, which adopted branding elements of Thelio to create a cohesive visual connection to the parent product.
Copywriter: Alex Gerber
Videographer & Photographer: Adam Balla
Creative Lead: Andreina Keller
Packaging Design and Product Photography:
The Thelio accent accessory packaging adopted branding elements of Thelio to create a cohesive visual connection. Product photography was snapped at Soona, Denver where I was able to manage and oversee remotely.
Holiday Edition Video:
Because the product was launching around the holidays, two videos were storyboarded and created in house. This first piece highlights the process of creating a unique holiday gift.
Evergreen Edition Video:
For this second piece, we asked S76 employees to create their own accent to inspire with some Thelio Accent possibilities.
Webpage: The product was featured as a Weekend Project, a series that shares projects incorporating open source tools that anyone can accomplish over a weekend. Two different versions of the site were implemented, a holiday and evergreen version. A website mock of the new weekend project page was created in figma.